Healthcare Case Study
New healthcare start up challenging the established players for a NHS contract
What was the challenge?
A new healthcare joint venture start up specialising in homecare wanted to tender for a government, specialised cold chain delivery contract. Despite being backed by American and UK parents, they had very little historical performance to demonstrate credibility.
What did we do?
Up against two established players who dominated the market it was important to do things differently. This focused on two areas:
What was the outcome?
After a short tender process, the start-up was awarded a 3 year, £1m per annum revenue contract. In order to deliver the solution: